Nemanja Veselinović, Bojan Krstić, Tamara Rađenović

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In the knowledge economy era, human capital is a part of intellectual capital and a significant factor in enterprise competitiveness. The importance of human capital is often diminished due to the accounting expression of investments in human resources in the income statement as a cost (expenditure) component. This paper points to the fact that the cost of human resources is an investment that affects the growth of the business performance of an enterprise. Hence, the aim of this paper is to examine the impact of human capital value on human capital efficiency and business performance indicators, such as sales revenue (SR), earnings before interest and taxes (EBIT), and EBIT margin (EBITM). To examine this impact, empirical research is conducted on a sample of 24 companies with the highest brand value for the period 2012-2019. The regression analysis results show that sales revenue and EBIT grow by 0.77% and 1.1% respectively as human capital value grows by 1%. Additionally, findings reveal that the growth of the human capital value negatively affects the values of human capital efficiency indicators and EBIT margin in the sample of examined enterprises.


human capital value, human capital measurement, efficiency

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