Melisa Bejtović, Aleksandra Andjelković, Marija Radosavljević

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The assumption the paper is based on is that in modern economy it is not enough to provide economic performances which will satisfy the owners of the companies and provide product and services which will satisfy customers, considering the relationship between costs and quality. Other two perspectives have to be included into the analysis, and they concern people-society issues and planet-environmental issues. This leads to the concept 3P that includes: Profit, People and Planet. According to this concept, one of the main challenges for the companies and supply chains they belong to will be to provide green product design, green lean processes and operations, as well as green supplying. For this reason, in this paper the authors analyse the green component of the sustainable competitiveness, with the objective to show the way from quality management (quality products and processes) and environmental protection through sustainable supply chain management with the accent on supply chain greening to economy competitiveness.


sustainable, competitiveness, quality management, standards, supply chain

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