THE TRANSFORMATION OF BUSINESS MODELS AND MARKETS IN THE ERA OF INTERNET AND ELECTRONIC BUSINESS

Tanja Janaćković, Slavoljub Milovanović, Goran Milovanović

DOI Number
-
First page
59
Last page
72

Abstract


The focus of this paper is the transformation of the business model of companies that ensues due to the application of information technology and the transition from traditional to electronic business. A growing number of companies today realize that the transformation of their business models and processes is no longer optional, but necessary in order to survive and remain competitive on the markets which are increasingly becoming electronic and whose functioning is increasingly based on the Internet. The subject matter of this research is the transformation of the business model and using the potential of the electronic market, as well as models of electronic markets. Even though the process of transformation from traditional to electronic ways of business is inevitable, it is considered risky and unpredictable, so it is especially significant to explore the managing of the main aspects of changes that occur in the company. The goal of this paper is to analyze the changes in a company that relate to business models, the factors influencing the changes of the business model, with a focus on technology, the potential of electronic markets and online business models for e-commerce. The key issues that the research seeks to solve are the goals, the tasks and the purpose of the changes, as well as the ways of implementing them and the segments that experience change. The paper also points out the management problems and challenges that companies face due to the transition to electronic business, especially regarding management problems related to the changes.


Keywords

electronic business, company, changes, business model, electronic market

Full Text:

PDF

References


Alshamlan, A. (2006), E-Business Management: Concepts and Successful Factors, Social Science Research Network, pp.1-10.

Calem, R. E. (1996), Auto Sales Are Booming on the Web, The New York Times: CyberTimes.

Chaffey, D. (2009), E-Business and E-Commerce Management, Strategy, Implementation and Practice, Fourth Edition, Pearson Education.

DTI (2000), Business in the Information Age – International Benchmarking Study 2000, UK Department of Trade and Industry.

Giesen, E., Berman, S.J., Bell, R., Blitz, A. (2007), Paths to success, Three ways to innovate your business model, IBM Institute for Business Value, IBM Global Services, U.S.A..

Jovanović, R., Milovanović, S. (2008), Upravljanje elektronskim poslovanjem, Niš, Ekonomski fakultet.

Milovanović, S. (2015), Application of internet technology and electronic business concept in Serbia, The Economies of Balkan and Eastern Europe Countries in the changed world, EBEEC, Nis, Serbia, Procedia Economics and Finance 19, pp.278-286.

Pettigrew, A.M., Whipp, R. (1993), Managing Change for Competitive Success, Blackwell Publishing.

Rabbani, F., Lalji S. NH., Abbas , F., Jafri, SM. W., Razzak, J.A., Nabi , N., Jahan , F., Ajmal, A., Max Petzold, M., Brommels, M., Tomson, G. (2011), Understanding the context of Balanced Scorecard Implementation: a hospital-based case study in Pakistan, Implementation Science, 6:31, pp.1-14.

Stankić, R. (2007), Elektronsko poslovanje, 1.izdanje, Beograd, Ekonomski fakultet, str. 40-41.

Strader, T. J., Shaw M. J. (2000), Electronic Markets: Impact and Implications, In Handbook on Electronic Commerce. M Shaw, R Blanning, T Strader and A Whinston (Eds), Heilderberg: Springer Verlag, pp. 77-100.

Timmers, P. (1998), Business models for electronic commerce, Electronic markets, Vol.8, No.2, pp. 3-8.

Timmers, P. (1999), Electronic Commerce Strategies and Models for Business-to-Business Trading, Series on Information Systems, Wiley, Chichester.

Weill, P., Vitale, M. R. (2001), Place to Space: migrating to e-business models, Harvard Business School Press, Boston.

Wirtz, B. W. (2000), Electronic Business, Wiesbaden, p.81.

Wirtz, B.W. (2011), Business Model Management, Design-Instruments-Success Factors, Gabler Verlag, Germany.

Zheng, W. (2006), The Business Models of E-Marketplace, Communications of the IIMA, Vol.6, Iss.4


Refbacks

  • There are currently no refbacks.


ISSN 0354-4699 (Print)

ISSN 2406-050X (Online)