Vuk Miletić, Slavko Božilović

DOI Number
First page
Last page


The subject of this paper is the quality improvement analysis for Serbian companies in global conditions of livelihood and key factors for accomplishing competitive market leadership. Serbian economy by analysis cannot be competitive without the fulfillment of the most important condition which is competitive products that meet modern world market requirements. To meet the requirements, it is necessary for Serbian companies to change their way of thinking and implement world achievements in organisation and management areas. Serbian companies that continuously apply current methods and management techniques have significantly higher chances to strengthen their competitive capability on the international market. They are securing a stable market position with a perspective for market rise.

This paper is trying to find the significance of the mentioned relations in the conditions of relatively insufficient application of new technology and management of knowledge in transitional economies like Serbia by using theory performance and analysis. The ultimate business goal for Serbian companies is to reach business excellence and world class products.

Key words: management, competitiveness, business, quality, analysis

Full Text:



Djordjevic, B. (2014) Models of market governance. Sven, Nis, 63.

Drucker, P. (1977), An Introductory View of Management. ADIZES, Novi Sad, 75.

Hamel, G. and B. Breen, (2007), The Future of Management. Boston: Harvard Busines School Press. 21.

Kotler, Ph. & A. Gary, (1996)., Principles of Marketing. New Jersey: Prentice Hali International Editions, Englenjood Cliffs, 629.

Miletic, S., (2009), Aspects of Enterprises Market Competitiveness. Nis: Ekonomika, Journal for Economic Theory and Practice and Social Issues 51-52.

Porter, M., (2007), Competitive Advantage. Novi Sad: Asee books,126.

Yukl, G., (1998), Leadership in Organizations, 4th Ed. Upper Saddle River, New Jersey: Prentice - Hall International, Inc., 102-104.

Fitzpatrick, W. M. and D. R. Burke, (2003), “Competitive Intelligence, Corporate Security and the virtual Organization”, ACR Vol 11, No. 1,

Galic, A. (2012) "Serbian industry slackening" Economist No 619-620, EMG Belgrade, 18-20.

Kovacevic, M., (2010), „The causes of decline and a very low level of competitiveness of Serbia”, in the Proceedings: “How to increase the economy competitiveness and Serbian export”, NDES and Faculty of Economics, Belgrade, 22.

Maksimovic, Lj., (2012), „System limits for competitiveness of the Serbian economy”, Ekonomic horizons, fakultet Economics, University of Kragujevac, year 14 no 2, Kragujevac August, 102-104.

Miletic, S., (2009), „Factors of competitiveness of national companies international markets“, International Journal „Ekonomikа“,, Nis, Vol. 6/ 2009.. 73-74.

Prabalad, C. K. and V. Ramaswamy, (2004), “The future Competition: Cocreating unique Value Customers”, ACR Vol 12, No.1, 2004.

Trbovic, A., (2011), Serbian exporters need analysis to support competitiveness and export growth“, Enterprise Economics, Belgrade march/april,. 177-179.

Bozilovic, S., Miletic V., (2014), “IMS - Concept(s) of Successful Leadership Organization”, International Scientific Conference, “Eurobrand”, Zrenjanin, e-Proceedings, 36.

Djordjevic, D. et al., (2013), „Prospects for the development of competitiveness companies, Proceedings of the International Convention JUSK, 03-06. June 2013, JUSK Belgrade,. 94.

UNCTAD (2013), World Investment Report. United Nations.





  • There are currently no refbacks.

© University of Niš, Serbia
Creative Commons License CC BY-NC-ND
ISSN 0354-4699 (Print)
ISSN 2406-050X (Online)