Jelena Lukić

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The emergence of large quantity of data, from various sources, available in real-time, known as Big Data, have stimulated development of new technologies, techniques, tools, knowledge and skills which allows to work with that data. Big Data represent not only the factor from environment that confronts the companies with avalanche of data, but also very imporant resource which provide opportunities for companies to make value on the basis of collected data. Characteristics and possibilities which Big Data technologies offer have positioned them as a valuable factor for gaining and sustaining the competitive advantage in companies. The aim of this paper is to examine how Big Data technologies impact on competitive advantage of the companies that use them.


Big Data, Big Data Analytics, competitive advantage, strategic activities, company

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