SPORT OFFER– CORE PART OF THE SPORT ORGANIZATION’S MARKETING PROGRAM

Milan Gašović, Djurdjica Vukajlovic, Nikola Ćurčić, Miroslav Zivkovic

DOI Number
-
First page
167
Last page
179

Abstract


The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes - individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experience, sport events, sports scores, the image of sports organizations and sport individuals (sportsman) and sports brand. The sports offer must be of high quality in order to attract interested parties, and increasing the popularity of the sports offer is done through numerous marketing activities.

Keywords

Sport offer, sport experience, sport event, sport scores, the image of sports organizations

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ISSN   1451-740X (Print)

ISSN   2406-0496 (Online)