Ivana Stojanovic Prelevic

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The author reopens the old problem of the aesthetics of television, that is whether television is an art or not. There are aestheticians who find the field for their investigation only in art, and, on the other hand, there are those who go beyond art. Similarly, there are theorists who conceive television as a medium for content reproduction, while there are also those who attribute artistic quality to certain television creativity. Aestheticians use genre analysis as a way to explain the aesthetics of television. In this paper, we investigate the validity of this analysis and its relation with discourse analysis. The results show that both methods are valid, yet discourse analysis could be more adequate in certain cases. 


the aesthetics of television, aesthetic experience, genre analysis, discourse analysis

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