PRINCIPLES AND MODES OF NEW MEDIA ARCHITECTURE

Abstract

The contemporary age is marked by the rapidly advanced digital revolution, unstoppable rise of computer technologies and omnipresence of technological advancements in all aspects of everyday life. In the information era, computer technologies have become pervasive, ubiquitous and dominant. Their hybridization with previously present media forms resulted in the emergence of a new and exuberant field of new media and technologies. New media is a hybrid field of computer based technological forms, which are used in contemporary practice, not only as tool, but also as an expressive medium. Because of the complex nature of new media, the field is extremely hybrid, positioned at the intersection of art, science and culture. Its emerged cultural paradigm is scientific culture, in which dominant characteristics are technological art and cultural forms, as well as information and techno society. In this overall context, architecture is not an isolated phenomenon. The new media have influenced the field of architecture too, offering new possibilities, features, design methodologies and principles for conceptualizing and developing architectural space. In architectural practice different modalities of the new media are being used. These modalities initiated the emergence of the field of new media architecture. The distinction of these state-of-the-art types of architectural space, together with the principles and concepts they rely on, were the main focus and main contribution of the research presented in this paper.