AN INTEGRATED SWOT – FUZZY PIPRECIA MODEL FOR ANALYSIS OF COMPETITIVENESS IN ORDER TO IMPROVE LOGISTICS PERFORMANCES

Irena Đalić, Jovo Ateljević, Željko Stević, Svetlana Terzić

DOI Number
10.22190/FUME200325029D
First page
439
Last page
451

Abstract


On the question: how to react in a particular situation, the management of the company must have a quick answer. In the time of fast and huge changes in production, the management must know what resources are available in the company and what kind of environment it faces. To respond promptly to the requirements of the environment, the company must define a clear strategy for its business. To define a strategy, management must know the state of the company. From these reasons, in this research it was conducted SWOT analysis of specific company, and after that the elements of the SWOT matrix were ranked using fuzzy PIPRECIA method. This ranking shows on which element company should pay the most attention.

Keywords

Transport company, Environment, SWOT, Fuzzy PIPRECIA

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DOI: https://doi.org/10.22190/FUME200325029D

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ISSN: 0354-2025 (Print)

ISSN: 2335-0164 (Online)

COBISS.SR-ID 98732551

ZDB-ID: 2766459-4