THE PHENOMENON OF MEDIA MULTITASKING IN THE DIGITAL MEDIA ERA
Abstract
Keywords
Full Text:
PDFReferences
Bardhi, F., Rohm, J.A., & Sultan, F. (2010). Tuning in and tuning out: media multitasking among young consumers. Journal of Consumer behavior, (9), 316-332.
Becker, M., Alzahabi, R., & Hopwood, J. C. (2013). Media Multitasking Is Associated with Symptoms of Depression Social Anxiety. Cyberpsychology, behavior, and social networking, 16(2), 132-135. Retrieved from: https://www.researchgate.net/publication/232926411_Media_Multitasking_Is_Associated_with_Symptoms_of_Depression_and_Social_Anxiety Accessed 22.04.2017.
Diehl, S., & Karmasin, M. (2013). Media and convergence management. Berlin; New York: Spring. Retrieved from: http://www.worldcat.org/title/media-and-convergence-management/oclc/846572305.
Dias, P. (2016). Motivations for multi-screening: An exploratory study of motivations and gratifications. European Journal of Communication, 31(6), 678-693.
Garaus, M., Wagner, U., & Back, A.M. (2017) The Effect of Media Multitasking on Advertising Message Effectiveness. Psychology & Marketing, 34(2): 138-156. Retrieved from: http://onlinelibrary.wiley.com.proxy.kobson.nb.rs:2048/doi/10.1002/mar.20980/full
Gerpott, T. J., & Wanke, H. (2004). Interactivity potentials and usage of German press-title web sites: an empirical investigation. Journal of Media Economics, 17(4), 241-260.
Jenkins, H., Purushotma, R., Weigel, M., Clinton, K. & Robison Alice, J. (2009). Confronting the Challenges of Participatory Culture: Media Education for the 21st Century. MacArthur. Retrieved from: https://mitpress.mit.edu/sites/default/files/titles/free_download/9780262513623_Confronting_the_Challenges.pdf
Jeong, M.A., & Fishbein, M. (2007). Predictors of multiple media use and multitasking with media: media factors and audience factors. Media Psyhology, 10(3), 364-384.
Jovanović, Z. (2015). Virtuelna planeta [Virtual planet].Niš: Filozofski fakultet.
Lang, A. (2000). The limited capacity model of mediated message processing. Journal of Communication, (50), 46-70.
Martinoli, A. (2013). Publika i medijski multitasking – podeljena pažnja u eri multiplatformnosti [Audience and media multitasking – divided attention in multiplatform’s era]. CM: Communication Management Quarterly: Časopis za upravljanje komuniciranjem, (28), 41-68.
Media multitasking report (2009). Mediascope Europe, IAB Europe, Retrieved from: http://www.slideshare.net/robertmattar/eiaa-media-multitasking-report
Rohm, A.J., Sultan, F., & Bardhi, F. (2009). Multitasking Youth. Marketing Management, 20-25.
Sundar, S. S. (2004). Theorizing interactivity’s effects. The Information Society, 20 (5), 385-389.
Smith A., & Boyles J.L. (2012). The rise of the ‘connected viewer’ (Pew internet & American life project). Pew Research Center. Retrieved from: http://www.pewinternet.org/2012/07/17/the-rise-of-the-connected-viewer/
Szekely, L. (2015). The typology of multitasking activity. European Journal of Communication, 30 (2), 209-225, Retrieved from: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.915.3317&rep=rep1&type=pdf
Turkle, Š. (2011). Sami zajedno [Alone together]. Beograd: Clio.
Tokan, F. (2011). Media as multitasking: an exploratory study on capturing audiences media multitasking and multiple media use behaviours (Master's thesis). School of economics, Aalto University. Retrieved from:
https://aaltodoc.aalto.fi/bitstream/handle/123456789/2754/hse_ethesis_12739.pdf?sequence=1&isAllowed=y
Voorveld H., & Viswanathan V. (2015). An observational study on how situational factors influence media multitasking with TV: The role of genres, dayparts, and social viewing. Media Psychology, 18 (4), 499-526. Retrieved from: https://www.researchgate.net/publication/263844540_An_Observational_Study_on_How_Situational_Factors_Influence_Media_Multitasking_With_TV_The_Role_of_Genres_Dayparts_and_Social_Viewing
Wajcman, J., & Rose, E. (2011). Constant Connectivity: Rethinking Interruptions at Work. Organization Studies, 32 (7), 941-961.
Wang, Z., Irwin, M., Cooper, C., & Srivastava, J. (2015). Multidimensions of Media Multitasking and Adaptive Media Selection. Human Communication Research (41), 102-127.
Zhang, W., Jeong, S.-H., & Fishbein, M. (2010). Situational factors competing for attention. Journal of Media Psychology 22(1), 2-13.
DOI: https://doi.org/10.22190/FUTLTE1801071S
Refbacks
- There are currently no refbacks.
ISSN 2560 – 4600 (Print)
ISSN 2560 – 4619 (Online)