Jovana Trajković, Nevena Anđelković

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This paper discusses changes in the literary and reading cultures with an emphasis on Instagram poetry. Digitization and extended distribution of literary works have redefined the understanding of reading literature in electronic culture. The rising of the chains of bookshops, the digitization of reading, TV book clubs, and reading on e-readers are some of the factors that have influenced the way literature is distributed and valued. All these phenomena have significantly changed the reading experience. In that environment, new genres have emerged that encompass a digital apparatus to both consume and produce the text or artwork culminating with Instagram poetry. This is a new subgenre which is created and published in the social media Instagram, and consists of verses and images or photos as a complement. Definin Instagram poetry, its main characteristics and its impact on redefining the approach to poetry are some of the basic aims of this paper.


Instagram, Instapoetry, Instapoets, poetry, literature

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