EXTRAPOLATING THE MYSTIQUE OF SURREAL PHOTOGRAPHY AS AN ADVERTISING DESIGN STRATEGY

Felix Onaiwu Osaigbovo

DOI Number
https://doi.org/10.22190/FUVAM2202043O
First page
043
Last page
062

Abstract


Surrealism was an art movement founded in the 1920s in Paris by Andre Breton (1896-1966) who was inspired by the paintings of Giorgio de Chirico (1888-1978). The Dadaist movement was what actually gave birth and inspired the surrealist association during this period and the areas of surrealist art in the present time include prints, contemporary surrealist art, abstract surrealist art and surrealist paintings to mention but a few. The Surrealist artists count amongst some of the most important artists of all time and inspired lovers and patrons of art to the idea that the subconscious mind can be groundwork for inspiration into art. It also brought into the world artists like Salvador Dali (1904-1989), Rene Magritte (1898-1967), and Frida Kahlo (1907-1954). Many of the best artists of today must have been inspired by the Surrealists and surrealism. In this essay, the author takes a detailed look at a very important but obscured albeit mysterious aspect of photography and photographic composition. This is an aspect that requires the photographer not just only to understand the rudiments of good photography but also to have an in-depth interpretational ability to translate subconscious and spiritual occurrences, codes and scenes into photographic art forms. It also includes in the art of photography features such as colors, depth of field, lightings and juxtaposition of figures, shapes, and objects aimed to form an interesting composition. Graphic design in advertising is the use of colors, images, illustrations, animations, types, layout and various printing techniques to produce suitable adverts in various media such as television, billboard, newspapers and magazines, as well as internet publications. This is with a view to communicating with the outside world about goods and services that are available to be marketed and so surrealist photography is a veritable platform tool with which to update the various products and services. This study is both surveys, ethnographic and experimental. Iconography and contextualism as it relates to some of the works analyzed was also done in the process of this research.


Keywords

Surrealism, photography, juxtaposition, Graphic Design, contextualism, iconography

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DOI: https://doi.org/10.22190/FUVAM2202043O

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